Any panel, roundtable or seminar that concerns technological advancements in film is bound to hit upon the issue of audience engagement. How we can best make use of the embarrassment of riches the internet affords us in finding the right people to watch our film.
Filmmaker Robbie Bryan has managed to collect (at the time of this writing) 235,427 Facebook likes for his upcoming film Black Hat, that’s still only in the development stage. He’s leveraged his fan base into an ambitious Seed & Spark campaign, interacting with them along the way and soliciting their input in the shaping of his script. Is this the new meaning of collaborative filmmaking?